Could we LOVE cereal any more?
Let's start off the cereal project by deciding who our audience is. These days it seems cereal is either for the very young or the old. But who's in the middle?
GenX.
We are a generation that grew up with colorful boxes, addictive sugar content, and catchy theme songs. We spent Saturday mornings consuming large bowls while watching cartoons, along with cereal commercials and unforgettable slogans:
He likes it, hey Mikey!
Trix are for kids!
Honeycomb is sweet, yeah yeah yeah!
They're grrrrrrreat!
Koo koo for Coco Puffs!
So audience will be people like me - GenXers who are nostalgic for the cereals and prizes of our youth, but frankly can't do the sugar content.
Next month: the product.
No comments:
Post a Comment