Wound tight.
Serious glow-up.
Now that we have a product and a consumer, how will we promote it?
Let's talk about the promotional tie-in.
Tie-ins can focus on an event, a movie, or an idea.
I'm circling in on the idea of a GenX movie sequel, since Marlene and Duck from 16 Candles have shown up as a happily married couple in a few commercials. The cast of The Breakfast Club is set to reunite at a comic-con in April, fueling rumors of a new movie.
The characters in John Hughes movies like The Breakfast Club, Ferris Bueller's Day Off, and Weird Science are beloved for a reason.
What about Cameron Frye, Ferris' sidekick as a middle-aged man taking the day off from work? GenX would love to see who Alan Ruck's character became, on top of the fact Alan Ruck has become a silver fox.
The cameos could be insane.
There you go - our promotional tie-in will be for the fictitious movie sequel: Cameron Frye's Day Off.
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