Project 3867: My First Car Lot

My first car, only no white leather roof, it was all red

We are back to cars. While Will is driving the convertible, I'm watching available used cars that may be more winter-friendly. I'm experiencing a little sticker shock, noting the first car my dad bought for me to drive was a $200 1976 Century Buick. 

As a new driver, insurance is very expensive, older cars with scratches and dents are to be expected. And you know what - a 16-year-old doesn't need to be driving something he can't afford. 

Ah, memories - the first thing I did was invest in a cheap car stereo

Thus, My First Car Lot, the new driver and poor man's friend. No sticker is more than $9,999. 

With Dave's background in finance, we can use the opportunity to educate new drivers on financial literacy, tax, insurance, building their credit score, safe driving, and making smart choices. 

When this was Mill Creek Motors, there were never more than 10 cars in this lot, but with affordable prices, you could expect lots of turnover. 

Promotional tie-in is to recreate Used Car Night at the Whitecaps, and give away a new-to-you car. Some of the wins were nothing but a broken-down minivan; but I remember being insanely jealous over someone winning a candy colored Geo Tracker convertible. 

I visualized using a primary color palette and juvenile fonts (but no Comic Sans), Little Tykes car on the marquee, and advertising. Fun keychains, too.