The Cereal Project: Product

"It's got to be healthy!" 

::Adds candied fruit::

Now that we've established the audience as GenXers - consumers between the ages of 45 and 60 - what product would appeal to them/us?

Has to be healthy yet sweet without extra added sugar. 

It's got to be colorful - we grew up on neon Trix and bright marshmallow Lucky Charms. 

It's got to be flavorful. 

It's got to be versatile. We learned to eat on the go, so the cereal has to be good in a bowl, by the handful, as a breakfast bar, or mixed in with yogurt.

How about puffed rice in the shape of an X, a multi-grain O, dried mixed fruit like banana chips, strawberries, and blueberries, slivered almonds, and mini chocolate chips?

We'll call it Xs and Ohs! 

Next up: the tie-in.