I drive by 3867 West River so many times now that the vacant lot is just background noise. Last time I drove by the lot, it an interior hazard/vacant building sign in the window, so who knows what's next. But when I'm stuck at the light or at the train, I will throw a glance at it and wonder what else can happen there.
This week, I recalled a college class assignment to brainstorm small business ideas. I came up with event planning, sparked by bombing my sister's car for her birthday: I had filled the interior with streamers and balloons, taped a banner to the windshield wishing her a happy birthday, and cued up the cassette player to play The Beatles' song Birthday once she started her car. It was a spectacle, and she loved it.
So why not a small business focused on small, unique, special events? Small events allow more creativity, flexibility, and on-site negotiations. Surprise parties have a little more oomph when everyone is truly surprised. In my fantasy-filled head, I have countless insider connections from celebrities to florists to cut-rate deals on tents and bounce houses. It's PR-meets-advertising-meets-make-a-wish-meets-fantasy-island.
In a hilarious call out, I'm binge-watching the sitcom The Middle, and Axl and his friends are actually doing this as a small business, first charging guys in their class to break up with girls before Valentine's Day, then doing prom-posals to surprise their girlfriends. It's a thing!
Who knows... maybe one day I CAN negotiate a game of catch between Johnny Bench and Dave for his birthday.
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