Sunday, January 29, 2012

The Phenomenon of Pop Culture and its Effect on the Public's Knowledge of Mellivora capensis


According to Wikipedia, a honey badger is (Mellivora capensis), also known as the ratel, is a species of mustelid native to Africa, Southwest Asia, and the Indian Subcontinent.

Tell that to "Randall."

Randall is the narrator of the hilarious un-scientific viral youtube video entitled "The Nasty Crazyass Honey Badger." Using National Geographic footage of a honey badger in the African wild, Randall spoofs the seriousness of your typical nature show by describing the badger in a vulgar, effeminate, and sometimes exasperated narration, including the popular line that the honey badger "doesn't give a $^!#."

In pop culture, the descriptive narration of the badger as a badass has been appropriated by the show Glee, college football experts, and the reference embraced by my clique, Johnny Weir's description of figure skater Keegan Messing. The moniker stuck to the diminutive Alaskan skater, and by Sunday afternoon, was referenced several times by NBC broadcasters Scott Hamilton.

So what's to love? Well... it's funny. The narrator treats the badger in the wild as a badass with a bone to pick with the world. The text is teeming with catchphrases that can be repeated, giggled about, and passed on. As with any phenomena of the past, such as "Where's the Beef?", "Party time, excellent!", "All your base are belong to us," is the catch phrases are easily digestible, easily understood and briefly become part of popular culture. It will also quickly become a thing of the past by the summer.

So embrace and relish the absurdity, hilarity and 2012-ness of the honey badger. Or don't... honey badger don't care.

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That's It, Just One Line - Landslide

"Can I sail through the changing ocean tides, can I handle the seasons of my life?"